Behavioral Science in the Wild
Written to provide a grounding in behavioral insights research, Behavioral Science in the Wild assists managers to implement research findings on behavioral change in their own workplace operations.
In particular, this book shares prescriptive advice on how a practitioner who reads a specific research finding from a paper can incorporate that finding into their business or policy problem.
Created as a follow-up to The Behaviorally Informed Organization co-edited by Dilip Soman, the premier book in UTP’s series of the same name, Behavioral Science in the Wild field.
Nina Mažar and Dilip Soman are joined by leading figures from both the academic and applied behavioral sciences to develop a nuanced framework for how managers can best translate results from pilot studies into their own organizations and behaviour change challenges using behavioral science.
Nina Mažar is a professor of marketing at Boston University Questrom School of Business.
Dilip Soman holds the Canada Research Chair in Behavioural Science and Economics at the Rotman School of Management, University of Toronto and serves as the project director of the Behaviourally Informed Organizations initiative.
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