Brazil - Culture Smart!
The Essential Guide to Customs & Culture
For many people Brazil conjures up images of football, Carnaval, and fine coffee, but it’s much more than beaches and bossa nova. If we could choose only one word to describe Brazil, it would be diversity. The variety of lifestyles, ethnic groups, landscapes, and climate is simply enormous. Jeitinho is how Brazilians deal creatively with life’s everyday complications. Literally translated as a “little way,” in practice it means that regardless of the rules or systems in place, where there is a will there is also usually a way. The jeitinho is so ingrained in daily life that you can see examples everywhere; managing to get a seat when all the places are booked up, traveling with more luggage than is allowed, or successfully ordering something that isn’t even on the menu. Culture Smart! Brazil is your guide to understanding the Brazilian people, their values, and the complexities of their national identity. Familiarize yourself with their traditions, culture, and way of life and your experience of this beautiful life-affirming country will be greatly enriched.
'Culture Smart! has come to the rescue of hapless travellers,' — Sunday Times Travel
'…the perfect introduction to the weird, wonderful and downright odd quirks and customs of various countries,' — Global Travel
'…full of fascinating, as well as common sense, tips to help you avoid embarrassing faux pas,' —Observer
'…as useful as they are entertaining,' — Easy Jet Magazine
'…offer glimpses into the psyche of a faraway world,' — New York Times
Rob Williams is a senior lecturer at the University of Westminster in London, running MA programs in Applied Language Studies and International Liaison and Communication. He has lived and worked in France, Spain, Germany, Romania, and Brazil. He was also a lead consultant for Culture Smart! Consulting.
Sandra Branco is a Brazilian-born writer now living in the UK. After graduating in Communications from Sao Paulo University, she worked as a video and television producer and scriptwriter in Sao Paulo, Rio de Janeiro, Recife, Bahia, and Ceara, before going on to gain an MA in Screenwriting at the Northern School of Film and Television in Leeds. She now lives and works in London.
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