Exploring Animal Crossing
Law, Culture and Business
First major study of Animal Crossing, an innovative virtual world with a global audience beyond traditional online gamers.
Animal Crossing is an innovative virtual world with a global audience beyond traditional online gamers. The book is the first major study, offering an interdisciplinary exploration of copyright and other laws, user creativity and sociability, psychology, the virtual world’s economic and technological basis, uptake during COVID-19, gamification of offline brands, relationships with past/contemporary computer games, and Animal Crossing as an example of the Japanification of online popular culture. The book provides insights for students, researchers and non-specialist readers.
Bruce Baer Arnold teaches innovation law at the University of Canberra, lectures in other disciplines in Australian universities and has published widely on online culture, business, creativity and law.
