Fashion School in a Book Design Journal
The Practical Workbook for Collection Development

Design your fashion collection and create a work-in-progress portfolio with the artistic direction in this design journal!
Author, designer, and instructor Zoë Hong’s Fashion School in a Book outlines the workflow for creating a fashion collection. The text offers lessons on how to develop a cohesive (environmentally sustainable!) collection based on shapes, silhouettes, colors, patterns, and fabrics. As you make your way through the exercises in the book, this Fashion School in a Book Design Journal becomes a record of your collection in progress. By the end of the course, you’ll have created a portfolio of your work in these pages.
Fashion School in a Book lays out the path to New York, Paris, or Milan – and the Fashion School in a Book Design Journal is your ticket there!

Drawing upon her years a fashion designer, illustrator, and instructor at one of the world’s most prestigious fashion universities, Zoë Hong has built the largest fashion education platform online. Zoë helps aspiring designers build their knowledge and cultivate their creativity to enter the workforce as designers, makers, and entrepreneurs.
Zoë’s design career, from intern to creative director, highlighted with competition wins and tv appearances, has taught her industry best practices that she in turn teaches to her students. Zoë helps aspiring designers build their knowledge and cultivate their creativity to enter and thrive in the workforce as designers, makers, and entrepreneurs.
Sustainability has always been at the fore of Zoë’s approach to design and business. 'Future Heirlooms', the motto of Zoë’s first company, continues to reflect her dedication to balancing design, ethical fashion practices, and sustainability. Zoë continues to lead by example, teaching to prioritise environmental health alongside creativity and ethical responsibility.