Franchise Your Business
The Guide to Employing the Greatest Growth Strategy Ever
Franchise Your Growth
Expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising.
Learn how to:
Evaluate your existing businesses for franchisability
Identify the advantages and disadvantages of franchising
Develop a business plan for growth on steroids
Evaluate legal risk, obtain necessary documents, and protect intellectual property
Create marketing plans, build lead generation, and branding for a new franchise
Cultivate the franchisee-franchisor relationship
Mark Siebert founded the iFranchise Group, a franchise consulting organization. He is an expert in evaluating companies franchisability, structuring franchise offerings, and developing franchise programs. Siebert has personally assisted over 30 Fortune 2000 companies and over 500 start-ups franchisors. He lives in Homewood, IL.
