Getting Beyond Better
How Social Entrepreneurship Works
Who really moves things forward in our society and how do they do it? How have they always done it? Strategy guru Roger Martin and Skoll Foundation CEO Sally Osberg make a compelling argument that social entrepreneurs are agents of change who recognize, in our current reality, various kinds of "equilibria"—systems in need of change—and then advance social progress by transforming these systems, ultimately replacing what exists with a new equilibrium. Seen in this light, social entrepreneurship is not a marginal activity, but one that unleashes new value for society by releasing untapped human ambition.
The book begins with a probing and useful theory of social entrepreneurship, moving through history to illuminate what it is, how it works, and the nature of its role in modern society.
Getting Beyond Better offers a bold new framework demonstrating how and why meaningful change actually happens in the world, and offering concrete lessons and a practical model for businesses, policy-makers, and civil society organizations to generate new value, again and again.
Roger L. Martin has written many award-winning books, including Playing to Win (with A.G. Lafley), as well as numerous articles in Harvard Business Review and other leading journals and newspapers. He is former dean of the University of Toronto's Rotman School of Management. He has been on the board of the Skoll Foundation since its formation in 1999.
Sally R. Osberg is President and CEO of the Skoll Foundation. Under Sally's leadership, the Foundation has invested in more than one hundred ventures led by social entrepreneurs active on five continents; established the Skoll Centre for Social Entrepreneurship at the Said Business School of Oxford University; created the annual Skoll World Forum on Social Entrepreneurship; and brokered cutting-edge partnerships with organizations such as the Sundance Institute and the Social Progress Imperative.
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