Good Charts
The HBR Guide to Making Smarter, More Persuasive Data Visualizations
A good visualization can communicate the nature and potential impact of ideas more powerfully than any other form of communication.
In Good Charts, dataviz maven Scott Berinato provides an essential guide to how visualization works and how to use this new language to impress and persuade. Dataviz is where spreadsheets and word processors were in the early 1980s—on the cusp of changing how we work. Berinato lays out a system for thinking visually and building better charts through a process of talking, sketching, and prototyping.
Good Charts will help you turn plain, uninspiring charts that merely present information into smart, effective visualizations that powerfully convey ideas. This is your go-to guide for dataviz—the new language of business.
Scott Berinato is a self-described “dataviz geek” and a Senior Editor at Harvard Business Review. In addition to creating the successful “Vision Statement” department in the magazine, he has written and edited many articles for HBR and other top business and tech-related print and web publications.
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