Land Rich, Cash Poor
My Family and the Untold History of the Disappearing American Farmer
The hidden history of an economic and cultural crisis that is threatening our very food supply—the disappearance of the American farmer. Critically acclaimed with praise from across the political spectrum, Land Rich, Cash Poor reveals the urgent, unflinching truth.
“An anthem to the family farm in America.” — AP News
“A beautiful book. You won’t want to put it down.” — Peter Slevin, contributing writer for The New Yorker
“Well worth reading for those who care about what we eat and where it comes from.” — Mike Gousha, Emmy-award-winning journalist and PBS documentarian
Taking on this working-class story of heart and hardship, award-winning writer and rural policy expert Brian Reisinger weaves forgotten eras of American history with his own family’s four-generation fight for survival in Midwestern farm country. Readers learn the truth about America’s most detrimental and unexplained socioeconomic crisis: How the family farms that feed us went from cutting a middle-class path through the Great Depression to barely making ends meet in modern America. Along the way, they’ll see what it truly takes to feed our country: accidents that can kill or maim; weather that blesses or threatens; resilience in the face of crushing economic crises, from depressions and recessions to COVID-19; and the tradition that presses down on each generation when you're not just fighting for your job, you're fighting for your heritage.
With newly analyzed data, sharp historical analysis, conversations with some of modern farming’s most notable champions and critics alike, honest debate on both sides of the aisle and everywhere in between, and personal storytelling, Reisinger reveals how the hollowing out of rural America is affecting every single American dinner table. Food prices soaring far beyond the rate of inflation, a vulnerable food supply chain, environmental and ecological dilemmas, the security of our farmland from foreign adversaries, a mental health crisis that includes farmer suicides and addictions, a deepening urban-rural divide, and more worries than ever about what’s for dinner. These are all becoming the hallmarks of a food system that has long stood as a modern miracle. The critically acclaimed Land Rich, Cash Poor offers the truth and what we can do—before it’s too late.
Brian Reisinger is an award-winning writer and rural policy expert who grew up on a family farm in Sauk County, Wisconsin. Reisinger worked with his father from the time he could walk, before entering the worlds of business journalism and public policy, then going on to work as a columnist and consultant. He lives to tell the hidden stories of rural America and has been published by USA Today, Newsweek, Yahoo News, the Milwaukee Journal Sentinel, PBS/Wisconsin Public Radio’s “Wisconsin Life,”The Daily Yonder, RealClearPolitics, The Hill, and elsewhere. He’s given a TEDx talk on risks to our food supply, and appeared on C-SPAN’s “Washington Journal,” CNN, public radio, farm radio, and other outlets across the political spectrum. Reisinger’s writing has won awards from the National Society of Newspaper Columnists, first place in the Seven Hills Literary Contest, a Solas Award, and more. He lives with his wife and daughter, and helps lead Midwestern-based Platform Communications, splitting time between northern California and the family farm in Wisconsin. Land Rich, Cash Poor is his first book.
