Learning Experience Design Essentials

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Association for Talent Development
Cara North
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Design Learning Experiences, Not Events

Learning Experience Design Essentials explores how new instructional designers and those looking to build their skills and align their function to the business can blend content and context to elevate learning experiences. Expert Cara North maps out the skills and capabilities that define the work learning experience design (LXD) professionals do.

Cara lays out an LXD process to guide readers in creating effective experiences. It includes the all-important task analysis to understand the shoes your learners walk in while performing at work. Other steps include creating assessments, conducting usability testing, and messaging the why behind the learning experience.

Traditional instructional design places undue emphasis on dumping training content on learners through a combination of information, media, and technology. What’s missing is the context of how learning happens and the understanding that learning is a process, not a one-time event.

This book will help you craft a 30/60/90–day plan to apply the concepts throughout. By the end, you’ll feel confident saying “yes” to the simple question, “Would you want to take your own learning experiences?”

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Contributor Bio

Cara North is the owner of The Learning Camel, a learning and development consulting agency. Cara started as an accidental learning and development professional when she was promoted in a role where she trained new hires in a telecommunications company on quality procedures. After her first role, she has worked in corporate, higher education, and consulting with organizations such as Amazon, The Ohio State University, Silfex, and Circulo Health. Cara facilitates online courses for the Association for Talent and Development (ATD). She also shares her experiences on her YouTube channel, Unfiltered ID.

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