Logo-A-Gogo

*Nominated for the Eisner Awards 2020: Best Comics-Related Book and Best Publication Design*

Packed with almost 5,000 images, Logo-a-gogo is an inspirational visual history of the iconic brand identities created by design supremo Rian Hughes over the past 20 years. It features case studies revealing the "making of" his famous comic book logos – including Batman and Robin, Spider-Man, the X-Men, Captain America Wolverine – and those for his diverse range of other clients – from bands, artists and fashion retailers to international corporations. Preliminary sketches and alternative concepts appear alongside the final design, and Hughes is refreshingly candid about his experience of meeting briefs and finding creative solutions – sharing insider stories on the highs and the lows, and giving invaluable tips for getting brand identity right. 

With an introduction by Grant Morrison, the Eisner award-winning comics writer and longtime Hughes collaborator, this is an amazing resource for designers, typographers, and comic book illustrators to draw on in brand identity and other graphic design projects.

'The overall experience of reading this is one of, what he did that? And he did that? And he did that as well? Hang on – he did all of these? Not just comics as well, the Forbidden Planet logo, Gosh Comics logo, the Millenium Bug Campaign logo, so many albums and events and books and designs that you find have filled your life at one point or another. Rian Hughes has touched us all – and not been arrested.' – Rich Johnson, Bleeding Cool