Lose It Forever

Lose It is intended for people who want to lose weight and want to know exactly what has worked for others in their position, without relying on anecdotal evidence from their neighbor’s experience. The secondary market is fitness industry professionals (personal trainers, group fitness instructors, weight loss coaches, nutritionists, etc.) who work with the primary market. The tertiary markets are instructors and students of weight management classes and national weight loss programs (Jenny Craig, Weight Watchers, etc.) that may use the book to accompany their programs.

The 30,000- to 40,000-word book merges scientific data and research findings with inspirational storytelling. Each chapter opens and closes with an inspirational story from a member of the National Weight Control Registry, creating a frame around the data that he/she helped generate.