No B.S. Marketing to the Affluent
No Holds Barred, Take No Prisoners, Guide to Getting Really Rich
Internationally recognised 'millionaire-maker,' Dan Kennedy, invites readers to quickly learn to recognise, understand, and market to today's brand-conscious, affluent consumer — an elite, consumer market that compromises 28% of the U.S. population and is currently in their peak earning and spending years.
In this new edition of No B.S. Marketing to the Affluent, Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples.
You'll also discover how to:
- Use 10 surprising emotional buy triggers the affluent find irresistible
- Stop selling products and services and learn how selling aspirations and emotional fulfilment is more profitable
- Use Kennedy's Million-Dollar Marketing System — a step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
- Apply the magic language of 'membership' to any business for the affluent...from pizza shops and medical practices to retail stores and pet hotels
Dan S. Kennedy is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses; a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO’s of companies as large as $1.5-Billion; one of the highest paid direct-response copywriters in the world; a popular professional speaker and seminar leader; and a prolific author. He resides in Phoenix, AZ.
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