Roots Of Grass
True Tales from the Wild West of California's Cannibis Industry
2022 Grand Prize Finalist for The Eric Hoffer Award
2022 NYC Big Book Award Distinguished Favorite
2022 Independent Press Award Distinguished Favorite
2022 First Horizon Award Finalist
2022 International Book Award Finalist: Nonfiction Cross-Genre
An inspirational story about taking a chance, following your vision, and thriving in one of the US’s wildest emerging industries, 2022 Independent Press Award Distinguished Favorite Unconventional profiles Jamie Andrea Garzot’s journey as one of California’s legal cannabis industry pioneers.
Jamie Andrea Garzot was one of the least likely people to become a cannabis entrepreneur, advocate, and industry pioneer. She had no business background. She was not involved in politics. She had only a four-figure capital investment to start with. And, surprisingly, she had very limited experience with cannabis products. So how did Garzot find herself at the forefront of California’s cannabis movement?
In this inspirational memoir, Garzot describes her trajectory from a cannabis retail rookie navigating an unregulated market to a cannabis authority. During her time in the industry, she developed a wildly successful line of artisanal edibles, managed $12 million a year in all-cash sales, and became an advocate for cannabis legislation at the state capitol—all of which led to an eventual acquisition by High Times, one of the most recognized names in the industry. From office intrigues, personal crises, and shifting regulations to teamwork, innovation, and community leadership, Garzot, with good-natured humor, shares how thinking creatively, planning ahead, and forming connections in the most unlikely places contributed to her success in a continually shifting business landscape.
Unconventional is the story of an industry in its wild heyday, the inner workings of local and state government and cannabis’s dicey road to regulation, and the seismic changes in the way cannabis was distributed and sold. But it is also the story of one woman’s tenacious spirit and all the lessons she learned the hard way—by refusing to give power to fear, taking risks, building community in a volatile environment, and listening to what people wanted—and how staying true to her vision paid off every step of the way.
Anyone who has ever dreamed of following their gut and reinventing their life will be inspired by Garzot’s unusual and unconventional journey.
<p>An inspirational story about taking a chance, following your vision, and thriving in one of the US’s wildest emerging industries, <i>Unconventional</i> profiles <b>Jamie Andrea Garzot’s</b> journey as one of California’s legal cannabis industry pioneers.</p>From office intrigues, personal crises, and shifting regulations to teamwork, innovation, and community leadership, Garzot holds nothing back in this business memoir. Learn how Garzot tuned out the naysayers—including her own business partner—kept her eyes on her vision, and refused to give power to all the things that could go wrong. In this memoir, Garzot tells how creative thinking, planning ahead, and forming connections in the most unlikely places contributed to her success in a continually shifting business landscape. With good-natured humor, Garzot unabashedly shares the challenges, mistakes, and lessons learned as she built her business from a four-figure capital investment into a two-store, eight-figure machine garnering the attention of and eventual acquisition by High Times, one of the biggest names in cannabis.</p><p>Anyone who has ever dreamed of following their gut and reinventing their life will be inspired by Garzot’s unusual and adventurous journey.</p>
