Smashvertising
How to Crush Your Competition with Ads that Buyers Can’t Resist
From Drew Eric Whitman (aka 'Dr. Direct!'), the bestselling author of Cashvertising, comes a fun and accessible graphic novel on consumer psychology. Smashvertising is a heavy-content, real-world business seminar in graphic-novel style, created especially for today’s video-dominant learners to show what pushes consumers to react — and buy.
No matter what you sell — or how you sell it — this practical, visual book will reveal scores of powerful techniques about advertising psychology that top-gun ad pros use to persuade people to buy, buy, buy like crazy. Whether you’re a traditional retailer or running your business via social media, Smashvertising will teach you how to write and design ads that consumers can’t resist. Presented as a real-world business seminar in graphic-novel style, Smashvertising has been created especially for today’s video-dominant learners to show what pushes consumers to react—and buy.
The fact is, your 'sucky' ads contain invisible mistakes — such as ambiguous headlines or bad design — that affect your readers on an unconscious level. Result? They don’t buy...and you wonder why! Stop the insanity! Instead, harness the effective methods of consumer psychology, proven through decades of experimentation and hundreds of millions of dollars of real-world testing. With Smashvertising you’ll learn
- how to write bulletproof ad copy like today’s hottest online marketing experts
- how to use consumer psychology to crank out fiery ads, emails, websites, and more
- how to smoke your competition using direct-response concepts proven over decades with real-world experimentation
- the exact best days and times to send emails for maximum response
- how to ethically use psychology to motivate people to click that BUY button and pull out their credit cards
- social media tricks for writing personally magnetic headlines
- how to use price hooks to instantly boost ad readership
- and so much more
Drew Eric Whitman — aka 'Dr. Direct!' — began creating advertising at age eleven by writing and designing direct-response catalogs of jokes, gags, and novelties. He earned an advertising degree from Philadelphia’s Temple University. He is the author of the bestselling Cashvertising and its companion Cashvertising Online.
With over thirty-five years of in-the-trenches ad-industry experience, Drew is an outspoken, humorous, and philosophical advertising speaker, trainer, writer, and consultant who receives tremendous positive feedback and reviews from business people around the world who attend his live seminars and read his books and articles. Drew worked as a creative writer for the direct-response division of Weightman Advertising, the largest ad agency in Philadelphia. He was also senior direct-response copywriter for Union Fidelity, one of the largest direct-to-the-consumer insurance companies in the world. His work has been used by many of the most successful companies and organizations in the United States, including the American Automobile Association, American Legion, Amoco, Faber-Castell, Texaco, Day-Timers, Panasonic, TV Guide, and Staples.
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