The Other Side of Innovation
Solving the Execution Challenge
In this book, the authors argue that the most successful everyday innovators break down the process into six manageable steps: 1. Divide the labor; 2. Assemble the dedicated team; 3. Manage the partnership; 4. Formalize the experiment; 5. Break down the hypothesis; 6. Seek the truth. The Other Side of Innovation codifies this staged approach in a variety of contexts. It delivers a proven step-by-step guide to executing (launching, managing, and measuring) more modest but necessary innovations within large firms without disrupting their bread-and-butter business.
Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and the Founding Director of the Center for Global Leadership at the Tuck School of Business at Dartmouth College, and the 2008 Professor-in-Residence and Chief Innovation Consultant for General Electric. Chris Trimble, a well-known innovation speaker and consultant, is also on the faculty at Tuck.
