The Platform Economy
How Japan Transformed the Consumer Internet
The Platform Economy argues that the 'platformization' of capitalism has transformed everything, and it is imperative that we have a historically precise, robust understanding of this widespread concept. Taking Japan as the key site for global platformization, Marc Steinberg delves into that nation's unique technological and managerial trajectory, in the process systematically examining every facet of the elusive word platform.
Marc Steinberg is associate professor of film studies at Concordia University, Montreal. He is author of Anime’s Media Mix: Franchising Toys and Characters in Japan (Minnesota, 2012) and its Japanese expanded version and translation Why is Japan a “Media Mixing Nation”? (Naze Nihon wa “media mikkusu suru kuni” nano ka). He is also coeditor of Media Theory in Japan.
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