The Responsive Chord

The Responsive Chord: How media manipulate you: what you buy… who you vote for… and how you think.

Mango
Tony Schwartz, foreword by John Carey
9781633536050 / 19 April 2017 / Paperback / 196pp / 228x152mm / GEN / AUD$29.99, NZD$34.99
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• Author Tony Schwartz created the famous “Daisy Ad,” widely viewed as helping get LBJ elected that year and regarded as the most important political television ad in US history.

• Media pundits from Ira Glass to Bill Moyers to Marshall McLuhan regarded Tony Schwartz’s book as essential reading on media theory.

• Barack Obama gave copies to all the people working on his presidential campaigns.

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