The Style of Loish
Finding your artistic voice
In this visually stunning hardback, globally loved artist Lois van Baarle, AKA Loish, explores the origins, influences, and features of her style, and helps readers do the same deep dive into their own style.
It is her third book with 3dtotal Publishing, a natural progression from the bestselling The Art of Loish (2016) and The Sketch Book of Loish (2018) which to date have sold over 85,000 copies combined. The Style of Loish now sees the artist explore her own style through several facets of her work, including creating volume, choosing colour, establishing flow, and the ideas and subjects themselves. While looking at the motivation behind her own work, Loish also guides the reader through ideas and tutorials to help them identify, understand, and even evolve their own style. The book bursts with brand new, specially commissioned art that provides a unique opportunity to understand the foundations of Loish’s style. She reveals the journey she took to pinpoint when and how her style was created. Combined with candid advice and a passion for supporting fellow artists, the book is beautiful, inspirational, and practical for artists of all styles and abilities.
Lois van Baarle, AKA Loish, is a digital artist, animator, and bestselling 3dtotal Publishing author. Born in the Netherlands, she lived all over the world throughout her childhood, returning to the Netherlands in 2005 to study animation at the Utrecht School of the Arts. Loish has worked as a freelance artist and animator for more than a decade, creating concept art and character designs for animations, games, and toys. She also shares her knowledge of digital art and drawing through workshops, tutorials, live demonstrations, lectures, and books.
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