This is Not a Fashion Story

New York Times Bestseller

“We Wore What's Danielle Bernstein Is Giving Us the Modern-Day Sex and the City With New Memoir"—E!

A revealing (in more ways than one) tell-all from Long Island girl-turned-international fashion influencer, designer, CEO, and tech entrepreneur Danielle Bernstein, the creative genius behind the hit style platform @WeWoreWhat.
Danielle Bernstein spent her youth shopping at discount department stores, getting boozy in suburban backyards and proposing marriage to every boy she dated. By age nineteen, she was a college dropout living in a West Village shoebox with three roommates and only six months to prove that her blog, @WeWoreWhat, could become a full blown career… or else board the train back to her mom’s house.

Flash forward ten years. Danielle is more than a famed influencer with over two million followers. She’s also a bonafide business woman—a CEO, tech founder and fashion designer whose living a dream lifestyle that includes all-expense-paid luxury travel to Paris and Positano, skipping the velvet rope, and controlling her own destiny.

Despite these successes, Danielle has never been your typical play-by-the-rules fashionista. She disrupted the fashion industry using her own playbook—one that she’s finally ready to share with you, her readers.

This Is Not A Fashion Story is the down and dirty tale of how a Long Island-born teenager became one of the most recognizable names in fashion. It’s a story that proves success isn’t about a college degree or how rich your parents are. It’s about trusting your gut, knowing when to take risks and fighting to get what you want in life, love and business. But above all it’s the story of how a young girl made in the concrete jungle that is New York City—and how you can too.