What Do Corporations Want?
Communicative Capitalism, Corporate Purpose, and a New Theory of the Firm
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Management and organisation studies have long argued for the need to reform corporate practices in the interest of social benefit, but their claims are usually dismissed as irrelevant when the targets are managers, workers or the capitalist system.
This innovative book offers a bold new theory of the firm as an alternative means of understanding authority and capitalism. Leading scholar Timothy Kuhn asks what
if corporations can be viewed as entities with defined beliefs and goals, as agents capable of fostering positive societal change.
As more and more, people want businesses to do good for society and the environment, not just make money, this book redefines what corporations are for and what they can be.
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Timothy Kuhn is Professor in the Department of Communication at the University of Colorado, Boulder.